Gonzo Toys

Beijing, China

Gonzo Toys sells a line of vibrators to urban millennial women. While the toys are designed with an adult use in mind, Gonzo’s market positioning is completely non-sexual, appealing to women looking to make a fun, but discreet purchase.

WylieWays’ graphic design solution positions the product as a contemporary tech accessory. A wave-like hairline pattern serves as a visual metaphor for vibration while bold gradients in fun feminine colors give the packaging visual pop. The company logo and product name float in a central rectangular figure that keeps key information easy to locate.

ServicesGraphic Design
Style GuideStructureFolded Carton BoxRetailerAmazon