Orbella Fragrant Moss, created by Taxa Biotechnologies, offers a line of home fragrances cultivated in a glass terrarium. Using genetically modified moss reprogrammed to emit fragrance like a flower, Orbella delivers a healthier, eco-friendly alternative to chemical-based air fresheners.
WylieWays’ graphic design solution blends several themes to create one, cohesive visual language. A distressed, parchment paper-like background communicates a raw, environmental feeling. Hyper-color moss photography and a techy, OCR font gently hint at the biotech aspect of the product.
WylieWays’ structural design solution includes a custom auto-bottom box that pairs with a corrugated mailer. The product nestles inside a compostable mushroom foam insert designed by Ecovative, a New York-based biomaterials company.
